Choosing colors is a big part of how design a character. Here’s my process for choosing a new palette.
I begin by filling in one of the character’s defining attributes (like the skin, hair, clothing, or artifact/weapon) with a single color. I think it’d be cool if this elf dude had red/orange skin:
I like to use what’s known as the ‘triadic color’ theory to help me develop the rest of my color scheme. According to the theory I should try adding a complementary green as well as a slightly more analogous purple/blue.
I use the triadic color scheme to establish the base colors of my characters other important aspects. I’m using the green for his shirt and the purple/blue for the hair:
From there I continue developing my palette, including shadows and highlights. But I never stray too far from the triadic theory. This helps maintain the bold contrast found in my original three colors. Here’s the finished result:
This technique is a great way to develop eye catching color schemes that help distinguish you characters. Give it a shot!